Global Design Forum

Navigation and Neuroscience

Supported by

Join Tim Fendley, an information designer with over 25 years of experience designing systems for some of the world’s most important cities, for a conversation with Kate Jeffery, Neuroscientist and Professor at UCL.

Together they will explore why people get lost, from neuroscience to design. They will uncover the impact graphic design has in relation to behavioural science, and how information is assembled by the brain into more complex representations of the world.